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	<title>Sales Archives - Consilue</title>
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		<title>CRM tools &#038; philosophy</title>
		<link>https://consilue.com/en/crm-tools-philosophy/</link>
		
		<dc:creator><![CDATA[administrator]]></dc:creator>
		<pubDate>Mon, 19 Mar 2018 12:13:20 +0000</pubDate>
				<category><![CDATA[Performance consulting]]></category>
		<category><![CDATA[Strategy consulting]]></category>
		<category><![CDATA[Contacts]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[CRM platform]]></category>
		<category><![CDATA[CRM tool]]></category>
		<category><![CDATA[Customer relationship management]]></category>
		<category><![CDATA[Deal flow]]></category>
		<category><![CDATA[Flexibility]]></category>
		<category><![CDATA[Goal setting]]></category>
		<category><![CDATA[Leads]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Performance monitoring]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Sales supervision]]></category>
		<category><![CDATA[Simplicity]]></category>
		<category><![CDATA[Speed]]></category>
		<category><![CDATA[Transparency]]></category>
		<guid isPermaLink="false">http://consilue.com/?p=776</guid>

					<description><![CDATA[<p>Read about the role of Customer relationship management as philosophy of focusing on clients &#038; relationship and important benefits that introduction of right CRM tools bring - simplicity, transparency, speed and flexibility.</p>
<p>The post <a href="https://consilue.com/en/crm-tools-philosophy/">CRM tools &#038; philosophy</a> appeared first on <a href="https://consilue.com/en/business-and-financial-consulting">Consilue</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="wpb-content-wrapper"><div id="vc_row-6a1b8b0cf0e34" class="vc_row wpb_row vc_row-fluid thegem-custom-6a1b8b0cf0dc25860"><div class="wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a1b8b0d088364856" ><div class="vc_column-inner thegem-custom-inner-6a1b8b0d0883c "><div class="wpb_wrapper thegem-custom-6a1b8b0d088364856">
	
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				<p>Are you interested in increasing number of clients, reaching high level of repurchases, optimizing the deal flow process, keeping the most profitable clients and increasing the value of their purchases? The answer lies in <strong>marketing and sales excellence</strong> … and part of it relates also to the implementation and use of appropriate <strong>CRM system</strong>.</p>
<h2>What is CRM?</h2>
<p>CRM is an abbreviation for “<strong>Customer relationship management</strong>”. The term relates to the philosophy, set of beliefs, tools and relationships with clients.</p>
<p>Traditionally, companies focused on products and services being offered. However, trends turned upside down … so that modern organizations focus on clients and relationships. <em>CRM is about being flexible and master addressing clients’ needs.</em></p>
<p>A proper CRM system is a must for <strong>marketing and sales excellence</strong>. It enables the company to keep the existing clients and increase the profitability of doing business with them.</p>
<h2>CRM tool and the advantages of its use</h2>
<p>A term CRM is often used also as a synonym for tools and accessories that make relationship management easier and faster. Key activities to which they relate are as follows:</p>

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<li>determining strategic business opportunities</li>
<li>data management</li>
<li>monitoring behavior, client satisfaction and profitability by clients</li>
<li>comprehensive control over the relationships</li>
</ul>
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				<p>CRM tool offers a systematic centralization of client information, giving sales representatives the possibility of deeper insights into client’ behavior and characteristics and thus increasing the sales efficiency.</p>
<h2>Leading CRM systems</h2>
<p>Businesses increasingly appreciate CRM system’s simplicity, transparency, speed and flexibility.</p>
<p>Essential parts of CRM systems are:</p>

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<li>leads and contacts data management</li>
<li>database of information affecting buying decision for leads and contacts</li>
<li>calendar (appointments, tasks, reminders, key milestones, etc.).</li>
<li>user account management</li>
<li>supervision, goal setting and performance monitoring</li>
<li>performance analysis and sales forecasting</li>
</ul>
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				<p>In order to address the dynamics of the modern business environment, most of the CRM systems are available as SaaS solutions as well as mobile apps.</p>
<p>Better CRM systems additionally offer integration with applications such as  Gmail / Microsoft Outlook, Google Calendar / Outlook calendar / Mobile phone calendar (iCal), Google Drive / Dropbox, MailChimp / MailPoet; SAP / Microsoft Dynamics; IP telecommunications etc.</p>
<p>It is very important that the CRM tool provides limited access, as it can otherwise lead to unwanted misuse of information …</p>
<h2>How big investment in CRM tool is reasonable?</h2>
<p>Every company requires a CRM system – in the form of a paper block, Excel document or top-notch application. The level of investment in the CRM system depends on the added value a CRM system may contribute to a company …</p>
<p>Several applications are already available at reasonable prices. Prices for a one-user license normally vary in the range from 15 € / month up to 250 € / month.</p>
<blockquote><p>
Note! CRM as such is a philosophy. The program itself is not a solution for improving excellence in marketing and sales. The real potential is achieved only when marketing and sales network covers all operations.
</p></blockquote>
<p>Contact us and we’ll guide you towards marketing and sales excellence!</p>

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</div><p>The post <a href="https://consilue.com/en/crm-tools-philosophy/">CRM tools &#038; philosophy</a> appeared first on <a href="https://consilue.com/en/business-and-financial-consulting">Consilue</a>.</p>
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		<item>
		<title>Case study: Your company worth is more than you may think</title>
		<link>https://consilue.com/en/case-study-company-worth/</link>
		
		<dc:creator><![CDATA[administrator]]></dc:creator>
		<pubDate>Tue, 28 Nov 2017 11:49:18 +0000</pubDate>
				<category><![CDATA[Case study]]></category>
		<category><![CDATA[Business valuation]]></category>
		<category><![CDATA[Cash conversion cycle]]></category>
		<category><![CDATA[CCC]]></category>
		<category><![CDATA[Co-financing]]></category>
		<category><![CDATA[Corporate valuation]]></category>
		<category><![CDATA[Date of valuation]]></category>
		<category><![CDATA[DCF]]></category>
		<category><![CDATA[Debt/EBITDA]]></category>
		<category><![CDATA[EBITDA]]></category>
		<category><![CDATA[Economic value added]]></category>
		<category><![CDATA[Economic value creation]]></category>
		<category><![CDATA[Engineering company valuation]]></category>
		<category><![CDATA[Going-concern]]></category>
		<category><![CDATA[Liquidity problems]]></category>
		<category><![CDATA[Net working capital]]></category>
		<category><![CDATA[NWC]]></category>
		<category><![CDATA[Operational restructuring]]></category>
		<category><![CDATA[Profitability]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Valuation]]></category>
		<category><![CDATA[Voluntary liquidation]]></category>
		<category><![CDATA[WC]]></category>
		<category><![CDATA[Working capital]]></category>
		<guid isPermaLink="false">http://consilue.com/?p=630</guid>

					<description><![CDATA[<p>It is required from the valuation practitioners to truly understand the business, critically judge current performance and eventual future developments as well as the potential. The valuation process, the assumptions used and value generation truly need to be well thought through when valuing a company. </p>
<p>The post <a href="https://consilue.com/en/case-study-company-worth/">Case study: Your company worth is more than you may think</a> appeared first on <a href="https://consilue.com/en/business-and-financial-consulting">Consilue</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h3>Pain: Liquidity &amp; Company worth</h3>
<p>The owners of a privately-held engineering company engaging in medium-size utility projects approached us in panic to organize the sales process and find a solution to provide the sufficient liquidity until the new owner steps in. The company was performing extremely poor recently and felt into serious liquidity problems. Revenues collapsed and levels of financial debt rose in three quarters of a year from sound indeptedness to 180% D/E and 10,3x Debt/EBITDA. Owners were 100% sure that the company is on the way to bankruptcy and were only expecting a small fee for it.</p>
<p>According to their opinion, potential buyers could be managers, currently leading the company.</p>
<h3>Addressing the pain: Company worth in the context of value generation</h3>
<p>Consilue approached the valuation in line with the top-down approach, which also included in-depth analysis of the industry. After careful examination, we figured out that the demand for projects is highly correlated with cofinancing activity of EU structural funds and the valuation date matched the transition between the two investment cycles. Furthermore, the size of the EU contribution for the next investment cycle was also significantly changed for the key markets the client used to serve in the past.</p>
<p>After understanding the reasons which pushed the client into liquidity issues, we performed the in-depth financial analysis. We broke-down business into individual projects and analyze and project the developments one by one. We figured out that the company is in fact expecting a good profitability in the following two years, they only need to re-focus their activity on more prosperous countries in the region. Furthermore, also a significant increase in the cash conversion cycle (mainly increase in accruals) already indicates better times and is in fact by its nature only temporary.</p>
<p>For decision-making purposes, we decided to simulate the generation of economic value by years with and without operational restructuring and improvement in profitability. The purpose was to show the shareholders the importance of the active involvement into the future business activities of the company.</p>
<p>Later on we performed also the corporate valuation based on going concern. Since we used market value as our base value, also successful operational restructuring was assumed.</p>
<h3>Results: Company worth estimate done right</h3>
<p>We have showed the shareholders that the market value on the date of valuation is in fact significantly above their expectations. They understood that they were played by managers to sell them the company for the cheapest possible price.</p>
<p>Despite the existing high levels of debts, we persuaded banks to support the company with the short-term liquidity injection and stand aside.</p>
<h3>Client’s testimonial:</h3>
<p>When estimating the value of the company we took the EBITDA and multiply it with a given multiple. That was so wrong and almost costed us millions. One truly needs to understand where the value comes from. In our case, it was generated from the change in net working capital (decreasing the accruals) in the first year and strong EBITDA in the first two years.</p>
<p>We are sincerely thankful to Consilue for showing us the right path. Now we are about to change the management and actively approach the operational restructuring.</p>
<h3>Advisor’s thought:</h3>
<p>Valuing a company requires a deep understanding of the business. Often the process reflects many interests and fast response – as in given case – which makes it challenging.</p>
<p>The post <a href="https://consilue.com/en/case-study-company-worth/">Case study: Your company worth is more than you may think</a> appeared first on <a href="https://consilue.com/en/business-and-financial-consulting">Consilue</a>.</p>
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